Why Localization is More Important Than Ever in E-Commerce
In today’s world, every company selling online should follow a successful e-commerce localization strategy to build brand awareness and expand globally. These practices have many advantages, and the benefits of localization are game-changing. Quality e-commerce translation of your content combined with accurate localization creates an outstanding online presence and helps you enter new localized online […]
15 Localization Mistakes That Can Cost You Your Business
Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]
Boosting Your Business With Social Media Localization
Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that leave the rest? We falsely assume that most people on the internet is either a native English speaker or is fluent in it, but about 60% of the world’s population is surfing […]
How to Develop Cultural Intelligence in a Business
The topic of cultural diversity hasn’t only appeared in recent decades. Research has shown that cultural diversity and intermingling of societies has been around since prehistoric man. Scientists were able to track down the origins of this concept through archeological remains that point to the existence of ethnic and cultural groups within a society in prehistory. How were the […]
How to Localize Your Product for A New Market
Product localization should be a priority if you want to expand to international markets and reach out to new customers. Focusing only on a single area while forming a marketing strategy means you lose your business’s great potential of growing. Whether you manage a start-up or a well-known company, you know how much effort […]
6 Steps For Website Localization To Compete In A Global Marketplace
As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, every consumer in all parts of the world, their culture and habits are one click away for businesses. When going through a digital transformation or laying the base of […]
Tarjama Appoints Rebecca Jonson as Head of AI Products
Rebecca Jonson will oversee Tarjama’s AI products and teams and will play a crucial role in the growth and development strategy of Tarjama’s NLP applications. DUBAI, UAE – 11 April 2021 – Tarjama, a leading provider of smart language solutions, today announced the appointment of Rebecca Jonson as Head of AI Products, effective 10th of April 2021. Rebecca comes to Tarjama with 20 […]
Data Annotation: Types and Use Cases for Machine Learning
It is amazing the number of things machines can be trained to do – from voice recognition to navigation to even playing chess! But for them to achieve these incredible feats, a significant amount of time is put into training them to recognize patterns and relationships between variables. This is the essence of machine learning. […]
6 Reasons Why Google Translate Puts Your Company at Alarming Risk
(and what to do instead!) Google Translate is a free machine translation service provided by Google that translates texts in over 100 languages. First introduced in 2006, Google Translate initially used documents from the United Nations and the European Parliament to get the linguistic data needed to create its huge database. However, despite many updates, […]
Digital Marketing Trends for 2021
Aykut Aslantas, Marketing Director of Tarjama shares his foresights about 2021 in such a challenging digital world and gives us essential, applicable advice on how to succeed in the new world order after the global pandemic conditions At the beginning of every year, there is always great attention to digital marketing trends and marketing innovations. […]