Why is It Better For Linguists To Work at A Technology Driven Company
Linguists are generally trained to be future academics. However, in today’s world, it is definitely changing. They become integral parts of the world-renowned tech giants such as Google, Apple, and Microsoft with groundbreaking advancements in technology. So, having a vast majority of apps and platforms built mainly in the English language even increases the seats […]
Transcreation: Tailor Your Content For The Target Culture
Transcreation takes place within the field of translation studies. However, as a technique that is considered to provide more creative results compared to the translation, which is simply changing the words with the right equivalence to give the same meaning, both techniques are employed for different purposes. We have gathered the necessary details you need […]
Tarjama Strengthens Executive Leadership Team with C-Level Appointments
Tarjama welcomes two new additions to its executive leadership team as it continues to expand its senior management for the company’s next phase of growth. Dubai, UAE – June 3, 2021 – Tarjama today announced the addition of two executive veterans with track records of success in their respective areas to its leadership team, namely Nour Hussein as Chief […]
Hyper-localization: Overcoming the Challenges of Entering A New Market
One of the keys to success in the rapidly developing and changing marketing industry is now hyper-localization. However, this approach comes with many challenges: You have to establish the necessary technology to analyze big data and track changes in customers’ preferences while racing against time. You don’t have to worry, though. There are methods to […]
Why Localization is More Important Than Ever in E-Commerce
In today’s world, every company selling online should follow a successful e-commerce localization strategy to build brand awareness and expand globally. These practices have many advantages, and the benefits of localization are game-changing. Quality e-commerce translation of your content combined with accurate localization creates an outstanding online presence and helps you enter new localized online […]
15 Localization Mistakes That Can Cost You Your Business
Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]
Boosting Your Business With Social Media Localization
Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that leave the rest? We falsely assume that most people on the internet is either a native English speaker or is fluent in it, but about 60% of the world’s population is surfing […]
How to Develop Cultural Intelligence in a Business
The topic of cultural diversity hasn’t only appeared in recent decades. Research has shown that cultural diversity and intermingling of societies has been around since prehistoric man. Scientists were able to track down the origins of this concept through archeological remains that point to the existence of ethnic and cultural groups within a society in prehistory. How were the […]
How to Localize Your Product for A New Market
Product localization should be a priority if you want to expand to international markets and reach out to new customers. Focusing only on a single area while forming a marketing strategy means you lose your business’s great potential of growing. Whether you manage a start-up or a well-known company, you know how much effort […]
6 Steps For Website Localization To Compete In A Global Marketplace
As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, every consumer in all parts of the world, their culture and habits are one click away for businesses. When going through a digital transformation or laying the base of […]