Hyper-localization: Overcoming the Challenges of Entering A New Market
One of the keys to success in the rapidly developing and changing marketing industry is now hyper-localization. However, this approach comes with many challenges: You have to establish the necessary technology to analyze big data and track changes in customers’ preferences while racing against time. You don’t have to worry, though. There are methods to […]
Why Localization is More Important For E-Commerce?
E-commerce localization goes beyond simple translation to adapt content for diverse cultures. This article highlights 10 key reasons—from improved SEO to increased profits—why localizing your online store is essential for globalization. In today’s world, every company selling online should follow a successful e-commerce localization strategy to build brand awareness and expand globally. These practices have […]
15 Localization Mistakes That Can Cost You Your Business
Localization is complex and prone to errors. This article outlines 15 common mistakes—from disproportionate text and odd idioms to ignoring local dialects—that can harm your brand reputation and bottom line. Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to […]
How Social Media Localization Drives Growth and Reputation
With only 26% of internet users speaking English, social media localization is crucial. This guide explains how localized content increases presence, boosts sales, and builds brand reputation across diverse global markets. Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that […]
How to Develop Cultural Intelligence in Your Business?
The topic of cultural diversity hasn’t only appeared in recent decades. Research has shown that cultural diversity and intermingling of societies has been around since prehistoric man. Scientists were able to track down the origins of this concept through archeological remains that point to the existence of ethnic and cultural groups within a society in prehistory. How were the […]
How to Localize Your Product for A New Market
Expanding globally requires more than language conversion. This guide explores how product localization adapts your brand to cultural nuances, ensuring your message resonates authentically with new audiences to drive international growth. Product localization should be a priority if you want to expand to international markets and reach out to new customers. Focusing only on a […]
6 Steps For Website Localization To Master The Global Marketplace
Global success requires speaking your customer’s language and understanding their culture. This guide outlines six essential steps—from market research to multimedia adaptation—to transform your website into a localized powerhouse. As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, […]
Tarjama Appoints Rebecca Jonson as Head of AI Products
Rebecca Jonson will oversee Tarjama’s AI products and teams and will play a crucial role in the growth and development strategy of Tarjama’s NLP applications. DUBAI, UAE – 11 April 2021 – Tarjama, a leading provider of smart language solutions, today announced the appointment of Rebecca Jonson as Head of AI Products, effective 10th of April 2021. Rebecca comes to Tarjama with 20 […]
Data Annotation: Types and Use Cases for Machine Learning
It is amazing the number of things machines can be trained to do – from voice recognition to navigation to even playing chess! But for them to achieve these incredible feats, a significant amount of time is put into training them to recognize patterns and relationships between variables. This is the essence of machine learning. […]
6 Reasons Why Google Translate Is a Big Risk for Your Company (And What You Can Use Instead!)
Free translation tools carry hidden dangers. This article exposes why Google Translate poses risks to privacy and accuracy, offering a professional alternative: combining secure machine translation with expert human post-editing. Google Translate is a free machine translation service provided by Google that translates texts in over 100 languages. First introduced in 2006, Google Translate initially […]