Our Blogs - Page 18 Of 19

5 Brands with Outstanding Localization Strategies

Though the international success of companies like Coca Cola and Visa made globalization a force to be reckoned with, the spread of digital communication systems rendered it invincible. As other companies such as Nintendo and Netflix embark on daring expansion missions abroad, they are urged to think globally while maintaining local relevance. Localization recognizes that […]

10 Steps to Implement Website Localization from Scratch

Companies spend a lot of time creating and publishing content on their sites to maximize profitability and facilitate website localization. Google’s SEO approaches can be tedious to implement, which is why it is frustrating when your content marketing strategies have low sales potentials—especially if you are exploring new markets. The first question to ask yourself […]

Strategy in COVID-19: Never Let a Good Crisis Go to Waste

Nour Al-Hassan, CEO and Founder of Tarjama, shares her experience and insights on how business leaders can reshape their strategy to maintain and boost growth in times of crisis. A crisis presents business leaders with the opportunity to look at their business through a completely new lens. As we’re busy and caught up with our […]

All You Need to Know About App Localization

App localization is the adaptation of a software application to consumers that speak foreign languages or have distinct cultures and values. With eyes set on globalization, companies work for their products to appeal to international consumers. For instance, when Airbnb adapted its app to the needs of Chinese travelers by allowing them to log in […]

Language, the Brain and Reality: A Mind-Blowing Tale

Living organisms across the spectrum of life have their own means of communication. But not all communication is considered language. Language as we know it is uniquely human, and we have developed it so much that today there are more than 7,000 living languages. Language allows us to think, to act upon external events, and […]

The Invaluable Role of Medical Translation and Interpretation Services

Since the declaration of Human Rights in 1948, the right of patients to receiving treatment has been a matter of investigation and discussion. While poor healthcare infrastructures and the scarcity of medical supplies are often the reason patients are deprived of the necessary healthcare they need, language barriers can also be as fatal for a […]

A Day in the Shoes of Translation Service Providers

Behind countless published works in a library, documents at an international office, films at an editing studio, and other pieces of work across many industries is the silent force of translation. Translators lurk in the backstage of almost every sector, facilitating the use of products and services, providing educational material for knowledge seekers worldwide, or […]

Uncovering the Ins and Outs of Content Creation Services

Long gone are the days of skimming through hardcopy books’ and magazines’ glossaries in search for information. Thanks to the internet and its search engines, information on anything you can possibly think of is available at our fingertips. Just type out any query on any subject and the search engine will flood you with myriad […]

Is the World Ready for a Global Pandemic?

November last year, barely a month before the coronavirus disease (COVID-19) became a global news headline-and a public health nightmare–The Global Health Security Index (an association between America’s Nuclear Threat Initiative, Johns Hopkins Center for Health Security, and the Economist Intelligence Unit) published a report declaring the U.S. the most pandemic-prepared nation in the world, […]

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