Machine Translation: The Evolution of Automated Translation
Machine Translation (MT) automates language conversion, instantly breaking down global barriers. This guide explores MT’s evolution from rule-based systems to advanced Neural Translation, detailing how AI delivers fast, cost-effective, high-quality results. Gone are the days when translating one language to another required the use of a bilingual dictionary. Nowadays, when you come across words that […]
How to Drive Sales Pitches That Close Deals Post-Pandemic
With the global economy facing the threat of unprecedented recession due to COVID-19, businesses across all industries are currently affected, and your business is no exception. Now may not feel like the opportune moment to get your business idea or sales campaign off the ground. But if COVID-19 has taught us one thing, it is […]
Data Annotation: Types and Essential AI Use Cases for Machine Learning
Data annotation is crucial for machine learning. We explore types like text and image labeling (bounding boxes, sentiment analysis) and vital use cases in AI, from self-driving cars to search engine optimization and medical advancements. It is amazing the number of things machines can be trained to do – from voice recognition to navigation to […]
Cloud Translation Management Systems: The Essential Guide to Speed and Quality
Cloud-based Translation Management Systems (TMS) leverage translation memory and machine translation to revolutionize localization. This guide explains how TMS centralizes your data, reduces costs, ensures consistency, and accelerates global market launches. Cloud-based translation management systems are a new frontier of innovation among brands seeking to localize their content. The systems incorporate powerful technologies like translation […]
How Translation Memory Cuts Costs and Maximizes Consistency
Translation Memory is a vital bilingual database that stores past translations. This investment saves significant time and money by eliminating repetitive work, ensuring consistency, and generating higher revenue through increased productivity. Before we dive into the technicalities of translation memory, let’s first discuss why this is an important tool that your business needs to invest […]
5 Global Brands: The Localization Secrets of Top Brands
Discover the powerful localization strategies of five global giants—including Coca-Cola, Netflix, and Apple. Learn how adapting content, culture, and design is essential to connecting with diverse audiences and achieving international market success. Though the international success of companies like Coca Cola and Visa made globalization a force to be reckoned with, the spread of digital […]
10 Steps to Website Localization from Scratch
Website localization is crucial for global profitability. Follow this 10-step blueprint, from market assessment and internationalization to final testing, to ensure your website’s content and design resonate culturally with foreign audiences. Companies spend a lot of time creating and publishing content on their sites to maximize profitability and facilitate website localization. Google’s SEO approaches can […]
Strategy in COVID-19: Never Let a Good Crisis Go to Waste
Nour Al-Hassan, CEO and Founder of Tarjama, shares her experience and insights on how business leaders can reshape their strategy to maintain and boost growth in times of crisis. A crisis presents business leaders with the opportunity to look at their business through a completely new lens. As we’re busy and caught up with our […]
App Localization: A Complete Guide to App Localization Tools and Success
App localization is the key to global mobile success. Learn how to adapt your app’s language, currency, and culture using Translation Management Systems and CAT tools to tap into massive international markets like China and India. App localization is the adaptation of a software application to consumers that speak foreign languages or have distinct cultures […]
How Language Rewires Your Brain and Shapes Your Perception of Reality
Language is uniquely human, engaging both brain hemispheres. This article investigates the neuroscience of language acquisition and reveals how speaking multiple languages can fundamentally rewire your brain and shape your very perception of reality. Living organisms across the spectrum of life have their own means of communication. But not all communication is considered language. Language […]