The 10 Must-Have Languages to Grow Your E-Commerce Sales
The end of an era where English dominates as the ‘official’ language of the internet is nigh! Its decline has been gradual, as the number of internet users who use English has significantly dropped. In 1997, 80% of online content was in English, with 304 million people connected to the internet. Fast forward a couple […]
Things to Consider as a Woman in the MENA Gig Economy
The gig economy is a labor market that accommodates milestone-by-milestone or short-term independent, provisional tasks. Workers are often paid upon the completion of a job, unlike the traditional employment structures where workers receive upon agreements and on a monthly basis. Within the gig economy, individuals work as freelancers. According to the conclusions of a study […]
Blogging Can (And Should) Drive Traffic To Your Site– Here’s How
Not too long ago, the only online presence a brand needed was an optimized, user-friendly website. Later on, the criteria expanded to include social media, mobile apps, search engine ads, and the list goes on and on. Similarly, blogging has now become a staple in every brand’s recipe for impactful online presence, and with good […]
5 Things You Need to Check To Achieve Quality Subtitling at Scale
Subtitling is an instrumental part of optimizing and streamlining your media outreach. Most of the audience in the media industry are visual learners so the demand for quality videos is increasing day by day. As digitalization has made the world a global village, consumers now expect relevant and local information that they can relate to. […]
Businesses’ Survival Kit in Light of COVID-19 Outbreak
In December 2019, a novel virus, the Coronavirus disease (COVID-19), took the world by storm, permeating China and spreading across the globe. By March 22, the World Health Organization had reported 294,110 confirmed cases and 12,944 death across 186 countries1. Under the global state of emergency prompted by the outbreak, in addition to complete lockdown […]
The Best Localized Brands and How to Be Like Them
Localization has changed the way businesses plan for global expansion. Corporates have realized that it takes more than merely translating your business and marketing material into the new markets’ target languages. In the age of individuation and personalization, global growth is dependent on tailoring your website content and design as well as holistic online presence […]
Translation Services: Past and Future
Humans have come a long way in the way they express themselves, communicate and share knowledge and experiences. As everything advances at unprecedented speeds today, so does the way we communicate. Technology continues to break down barriers we once thought to be invincible, and translation is no exception to the transformation. As we buckle up for this […]
Killer Copywriting Hacks to Kickstart a Winning Blog
Inbound marketing is a new age marketing method used to attract potential customers to products and services through targeted online content that is catered specifically to their needs and interests. Unlike outbound marketing – such as TV, radio, or print ads – in bound marketing promotes products through creating awareness and adding value, which makes […]
Boost Your Game’s Popularity with Localization
English has established itself as the lingua franca of our world and time. If you want to do business globally, participate in conferences and conventions at an international level, or even publish an academic paper in peer-reviewed journals, people expect you to know English, if not even master it. This is neither inherently good nor […]
Localization: The Future of E-Commerce – MT Webinar #2 Key Highlights
In the second episode of our Machine Translation Webinar Series on April 7th, 2021, we discussed e-commerce localization and its relationship with machine translation (MT). Attendees tuned in from over 40 countries around the globe and speakers brought the ideal mix of experience from both e-commerce (Noon) and machine translation (Tarjama): Ajmal Hassan, Vice President of Catalog Quality & Private Label at Noon […]