How Tarjama Thrived Through 2020: Insights from our CEO
2020 has been a challenging and unpredictable year for all of us, not only as businesses but as individual human beings. In December 2019 when the outbreak of the Coronavirus hit Wuhan in China, the magnitude and severity of its impacts on our day-to-day lives as well as on our companies was unpredictable. Even now, […]
How to Drive Sales Pitches That Close Deals Post-Pandemic
With the global economy facing the threat of unprecedented recession due to COVID-19, businesses across all industries are currently affected, and your business is no exception. Now may not feel like the opportune moment to get your business idea or sales campaign off the ground. But if COVID-19 has taught us one thing, it is […]
Strategy in COVID-19: Never Let a Good Crisis Go to Waste
Nour Al-Hassan, CEO and Founder of Tarjama, shares her experience and insights on how business leaders can reshape their strategy to maintain and boost growth in times of crisis. A crisis presents business leaders with the opportunity to look at their business through a completely new lens. As we’re busy and caught up with our […]
Killer Copywriting Hacks to Kickstart a Winning Blog
Inbound marketing is a new age marketing method used to attract potential customers to products and services through targeted online content that is catered specifically to their needs and interests. Unlike outbound marketing – such as TV, radio, or print ads – in bound marketing promotes products through creating awareness and adding value, which makes […]
Businesses’ Survival Kit in Light of COVID-19 Outbreak
In December 2019, a novel virus, the Coronavirus disease (COVID-19), took the world by storm, permeating China and spreading across the globe. By March 22, the World Health Organization had reported 294,110 confirmed cases and 12,944 death across 186 countries1. Under the global state of emergency prompted by the outbreak, in addition to complete lockdown […]
Benefits of The Gig Economy for Women in The MENA Region
Women face numerous barriers in their quest for career success and financial independence. Nowhere more so than in countries in the Middle East and North Africa. Despite consistent efforts to increase diversity within the workplaces in MENA, the region still maintains the lowest global representation for women in the workforce. While one may be tempted […]
Things to Consider as a Woman in the MENA Gig Economy
The gig economy is a labor market that accommodates milestone-by-milestone or short-term independent, provisional tasks. Workers are often paid upon the completion of a job, unlike the traditional employment structures where workers receive upon agreements and on a monthly basis. Within the gig economy, individuals work as freelancers. According to the conclusions of a study […]