Things to Consider as a Woman in the MENA Gig Economy
The gig economy is a labor market that accommodates milestone-by-milestone or short-term independent, provisional tasks. Workers are often paid upon the completion of a job, unlike the traditional employment structures where workers receive upon agreements and on a monthly basis. Within the gig economy, individuals work as freelancers. According to the conclusions of a study […]
Localization: The Future of E-Commerce – MT Webinar #2 Key Highlights
In the second episode of our Machine Translation Webinar Series on April 7th, 2021, we discussed e-commerce localization and its relationship with machine translation (MT). Attendees tuned in from over 40 countries around the globe and speakers brought the ideal mix of experience from both e-commerce (Noon) and machine translation (Tarjama): Ajmal Hassan, Vice President of Catalog Quality & Private Label at Noon […]
Tarjama Launches AI-Powered, Self-Service Language Platform Exclusively for Businesses
Tarjama’s linguistic AI and Neural Machine Translation meet world-leading linguists in a simple, cloud-based platform that delivers optimized content for businesses. Dubai, UAE – 20 December, 2020 – Tarjama, the MENA’s leading provider of smart language solutions, today announces the release of T-Portal, its new smart language platform that offers a better way for businesses […]
15 Localization Mistakes That Can Cost You Your Business
Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]
Tarjama Boosts OSN’s Audience Engagement with 500,000 Minutes of Localized Content
Challenge: OSN, a major entertainment provider in the MENA region, needed to localize a vast amount of content to maintain its competitive position and engage its Arabic-speaking audience. With over 500,000 minutes of content to be localized, the challenge was to ensure that the translations were culturally relevant, accurate, and delivered under tight deadlines to […]
Localization Strategy Made Simple – Webinar Key Takeaways
In our first session of our Localization Webinar Series on July 7th, 2021, we focused on how to set a localization strategy with a well-planned and efficient plan. Get the full recording of the webinar now! The speakers were experts from the Tarjama family: Emmy Sarkes, our host and Product Marketing Manager; Nour Hussein, […]
Transcreation: Why Transcreation is Vital for Your Global Content Strategy
Transcreation blends translation with creative adaptation to ensure your message resonates culturally. This article explores why this technique is essential for branding, marketing slogans, and languages with rich figurative nature. Transcreation takes place within the field of translation studies. However, as a technique that is considered to provide more creative results compared to the translation, […]
15 Localization Mistakes That Can Cost You Your Business
Localization is complex and prone to errors. This article outlines 15 common mistakes—from disproportionate text and odd idioms to ignoring local dialects—that can harm your brand reputation and bottom line. Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to […]
How Social Media Localization Drives Growth and Reputation
With only 26% of internet users speaking English, social media localization is crucial. This guide explains how localized content increases presence, boosts sales, and builds brand reputation across diverse global markets. Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that […]
Data Annotation: Types and Use Cases for Machine Learning
It is amazing the number of things machines can be trained to do – from voice recognition to navigation to even playing chess! But for them to achieve these incredible feats, a significant amount of time is put into training them to recognize patterns and relationships between variables. This is the essence of machine learning. […]