15 Localization Mistakes That Can Cost You Your Business
Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]
Tarjama Boosts OSN’s Audience Engagement with 500,000 Minutes of Localized Content
Challenge: OSN, a major entertainment provider in the MENA region, needed to localize a vast amount of content to maintain its competitive position and engage its Arabic-speaking audience. With over 500,000 minutes of content to be localized, the challenge was to ensure that the translations were culturally relevant, accurate, and delivered under tight deadlines to […]
Localization Strategy Made Simple – Webinar Key Takeaways
In our first session of our Localization Webinar Series on July 7th, 2021, we focused on how to set a localization strategy with a well-planned and efficient plan. Get the full recording of the webinar now! The speakers were experts from the Tarjama family: Emmy Sarkes, our host and Product Marketing Manager; Nour Hussein, […]
Transcreation: Tailor Your Content For The Target Culture
Transcreation takes place within the field of translation studies. However, as a technique that is considered to provide more creative results compared to the translation, which is simply changing the words with the right equivalence to give the same meaning, both techniques are employed for different purposes. We have gathered the necessary details you need […]
15 Localization Mistakes That Can Cost You Your Business
Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]
Boosting Your Business With Social Media Localization
Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that leave the rest? We falsely assume that most people on the internet is either a native English speaker or is fluent in it, but about 60% of the world’s population is surfing […]
Localization: The Future of E-Commerce – MT Webinar #2 Key Highlights
In the second episode of our Machine Translation Webinar Series on April 7th, 2021, we discussed e-commerce localization and its relationship with machine translation (MT). Attendees tuned in from over 40 countries around the globe and speakers brought the ideal mix of experience from both e-commerce (Noon) and machine translation (Tarjama): Ajmal Hassan, Vice President of Catalog Quality & Private Label at Noon […]
Data Annotation: Types and Use Cases for Machine Learning
It is amazing the number of things machines can be trained to do – from voice recognition to navigation to even playing chess! But for them to achieve these incredible feats, a significant amount of time is put into training them to recognize patterns and relationships between variables. This is the essence of machine learning. […]
Machine Translation Webinar Series: Kick-off Event Key Takeaways
To launch our Machine Translation Webinar Series, we hosted a kick-off event to discuss how businesses can streamline their global growth with Machine Translation. Attendees tuned in from across the globe! What is the Machine Translation Webinar Series? Machine translation is quickly becoming the most dominant and preferred translation model. In a business world where […]
Tarjama Launches AI-Powered, Self-Service Language Platform Exclusively for Businesses
Tarjama’s linguistic AI and Neural Machine Translation meet world-leading linguists in a simple, cloud-based platform that delivers optimized content for businesses. Dubai, UAE – 20 December, 2020 – Tarjama, the MENA’s leading provider of smart language solutions, today announces the release of T-Portal, its new smart language platform that offers a better way for businesses […]