Arabic Game Localization: Why is it Crucial and How to Do it Right

Arabic, the 5th most spoken language in the world, is a macro language with more than 30 different dialects. Arabic-speaking countries span from the Arabian Peninsula to North Africa and Arabic is the official language of 26 countries in total. In addition to being the 5th most used language, it is also considered as one […]

Your Ultimate Guidebook for Game Localization

Translating your game is a vital part of reaching diverse users. In the end, communication with your audience is the first step in addressing them worldwide. When we’re talking about building a loyal, global gamer base, a simple translation isn’t enough. This is where game localization comes in.  Game localization, as the name suggests, is […]

Reach More Gamers All Over the World: Game Localization

Video game localization is essential if you want your game to reach global players. In order for your games to achieve maximum market coverage and thus the highest sales possible, you should translate, and more importantly, localize them.  You know your  video game’s localization is successful if your new target audience cannot tell that it […]

The Definitive Guide to Mobile App Localization

 Are you currently searching for ways to make your brand more familiarized and recognized by your target and potential leads? Then, creating a mobile app might be the solution for you. However, you need to first consider localization to build the perfect mobile app. Because localization enables you to achieve your business goals faster and […]

Transcreation: Tailor Your Content For The Target Culture

Transcreation

Transcreation takes place within the field of translation studies. However, as a technique that is considered to provide more creative results compared to the translation, which is simply changing the words with the right equivalence to give the same meaning, both techniques are employed for different purposes.   We have gathered the necessary details you need […]

Hyper-localization: Overcoming the Challenges of Entering A New Market

One of the keys to success in the rapidly developing and changing marketing industry is now hyper-localization. However, this approach comes with many challenges: You have to establish the necessary technology to analyze big data and track changes in customers’ preferences while racing against time.   You don’t have to worry, though. There are methods to […]

Why Localization is More Important Than Ever in E-Commerce

In today’s world, every company selling online should follow a successful e-commerce localization strategy to build brand awareness and expand globally. These practices have many advantages, and the benefits of localization are game-changing. Quality e-commerce translation of your content combined with accurate localization creates an outstanding online presence and helps you enter new localized online […]

15 Localization Mistakes That Can Cost You Your Business

Editing content for different regions and customers, considering the region’s cultural differences and cultural norms in question, is called localization. Every localization practice related to media localization includes updating software and adding new website content. For this reason, it is essential to know the structure and characteristics of the language and region to be localized […]

An Essential Guide to Localizing eLearning for Your Global Students

The students have spoken: there is nothing better than learning in one’s native language! Although English is a widely-recognized, predominant language in the field of online education, many students across the globe prefer to learn in their native language. If you’re determined to expand the reach of your educational content beyond local borders, it’s important […]

How to Localize Your Game to Conquer the MENA Market

How to Localize Your Game to Conquer the MENA Market

If there was ever a good time to expand the reach of your gaming software into the MENA market, it is now! The market is currently valued at over $1 billion but is expected to grow to a whopping $4.4 billion in 2022. The region also has the highest gaming growth rate in the world- […]