Blogging Can (And Should) Drive Traffic To Your Site– Here’s How
Not too long ago, the only online presence a brand needed was an optimized, user-friendly website. Later on, the criteria expanded to include social media, mobile apps, search engine ads, and the list goes on and on. Similarly, blogging has now become a staple in every brand’s recipe for impactful online presence, and with good […]
The Best Localized Brands and How to Be Like Them
Localization has changed the way businesses plan for global expansion. Corporates have realized that it takes more than merely translating your business and marketing material into the new markets’ target languages. In the age of individuation and personalization, global growth is dependent on tailoring your website content and design as well as holistic online presence […]
Killer Copywriting Hacks to Kickstart a Winning Blog
Inbound marketing is a new age marketing method used to attract potential customers to products and services through targeted online content that is catered specifically to their needs and interests. Unlike outbound marketing – such as TV, radio, or print ads – in bound marketing promotes products through creating awareness and adding value, which makes […]
Publishing Your First Blog Post Made Easy
Whether you’re a fresh or seasoned marketer, you’ve probably heard how “content is king.” Instead of being bombarded with outbound (traditional) advertising, more and more people want to get to know you through the valuable information you have to offer. Lucky for you, inbound marketing – like blogging – costs 67% less per lead[1] than […]
Boosting Your Business With Social Media Localization
Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that leave the rest? We falsely assume that most people on the internet is either a native English speaker or is fluent in it, but about 60% of the world’s population is surfing […]
6 Steps For Website Localization To Compete In A Global Marketplace
As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, every consumer in all parts of the world, their culture and habits are one click away for businesses. When going through a digital transformation or laying the base of […]
Digital Marketing Trends for 2021
Aykut Aslantas, Marketing Director of Tarjama shares his foresights about 2021 in such a challenging digital world and gives us essential, applicable advice on how to succeed in the new world order after the global pandemic conditions At the beginning of every year, there is always great attention to digital marketing trends and marketing innovations. […]
Uncovering the Ins and Outs of Content Creation Services
Long gone are the days of skimming through hardcopy books’ and magazines’ glossaries in search for information. Thanks to the internet and its search engines, information on anything you can possibly think of is available at our fingertips. Just type out any query on any subject and the search engine will flood you with myriad […]
Every Question About Website Localization Answered
With a very few exceptions, any internet content is accessible no matter where in the world you are. But that doesn’t mean that everyone around the world would organically gravitate towards your website – unless you’ve added a layer of linguistic, and most importantly, cultural relevance. The process of developing websites in order to appeal […]
Transcription Services. Hidden Insights into a Multibillion Dollar Industry
Often in movies we see a woman typing really fast at the proceedings of a court hearing or a criminal trial. For a lot of people, that’s probably the only scope within which they’ve seen a transcriptionist on duty. But what are transcription services, who uses them, and what good are they? How Big is […]