Boosting Your Business With Social Media Localization
Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that leave the rest? We falsely assume that most people on the internet is either a native English speaker or is fluent in it, but about 60% of the world’s population is surfing […]
6 Steps For Website Localization To Compete In A Global Marketplace
As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, every consumer in all parts of the world, their culture and habits are one click away for businesses. When going through a digital transformation or laying the base of […]
Digital Marketing Trends for 2021
Aykut Aslantas, Marketing Director of Tarjama shares his foresights about 2021 in such a challenging digital world and gives us essential, applicable advice on how to succeed in the new world order after the global pandemic conditions At the beginning of every year, there is always great attention to digital marketing trends and marketing innovations. […]
Killer Copywriting Hacks to Kickstart a Winning Blog
Inbound marketing is a new age marketing method used to attract potential customers to products and services through targeted online content that is catered specifically to their needs and interests. Unlike outbound marketing – such as TV, radio, or print ads – in bound marketing promotes products through creating awareness and adding value, which makes […]
The Best Localized Brands and How to Be Like Them
Localization has changed the way businesses plan for global expansion. Corporates have realized that it takes more than merely translating your business and marketing material into the new markets’ target languages. In the age of individuation and personalization, global growth is dependent on tailoring your website content and design as well as holistic online presence […]
Uncovering the Ins and Outs of Content Creation Services
Long gone are the days of skimming through hardcopy books’ and magazines’ glossaries in search for information. Thanks to the internet and its search engines, information on anything you can possibly think of is available at our fingertips. Just type out any query on any subject and the search engine will flood you with myriad […]
Every Question About Website Localization Answered
With a very few exceptions, any internet content is accessible no matter where in the world you are. But that doesn’t mean that everyone around the world would organically gravitate towards your website – unless you’ve added a layer of linguistic, and most importantly, cultural relevance. The process of developing websites in order to appeal […]
Transcription Services. Hidden Insights into a Multibillion Dollar Industry
Often in movies we see a woman typing really fast at the proceedings of a court hearing or a criminal trial. For a lot of people, that’s probably the only scope within which they’ve seen a transcriptionist on duty. But what are transcription services, who uses them, and what good are they? How Big is […]
Unlock Global Success with App Localization
With globalization, anyone can be your audience and anywhere can be your market. The question is: How far can you go? How will you get there? And how can you survive the competition? The growing popularity of smartphones in the 2010s meant more fluidity and accessibility to the internet. While the internet constitutes a gateway […]
Mistranslation and its Grave -Yet Avoidable- Consequences
