Blogging Can (And Should) Drive Traffic To Your Site– Here’s How
Not too long ago, the only online presence a brand needed was an optimized, user-friendly website. Later on, the criteria expanded to include social media, mobile apps, search engine ads, and the list goes on and on. Similarly, blogging has now become a staple in every brand’s recipe for impactful online presence, and with good […]
The Best Localized Brands and How to Be Like Them
Localization has changed the way businesses plan for global expansion. Corporates have realized that it takes more than merely translating your business and marketing material into the new markets’ target languages. In the age of individuation and personalization, global growth is dependent on tailoring your website content and design as well as holistic online presence […]
Killer Copywriting Hacks to Kickstart a Winning Blog
Inbound marketing is a new age marketing method used to attract potential customers to products and services through targeted online content that is catered specifically to their needs and interests. Unlike outbound marketing – such as TV, radio, or print ads – in bound marketing promotes products through creating awareness and adding value, which makes […]
Publishing Your First Blog Post Made Easy
Whether you’re a fresh or seasoned marketer, you’ve probably heard how “content is king.” Instead of being bombarded with outbound (traditional) advertising, more and more people want to get to know you through the valuable information you have to offer. Lucky for you, inbound marketing – like blogging – costs 67% less per lead[1] than […]
How Social Media Localization Drives Growth and Reputation
With only 26% of internet users speaking English, social media localization is crucial. This guide explains how localized content increases presence, boosts sales, and builds brand reputation across diverse global markets. Is the internet mainly comprised of English speakers? Not really! In fact, as of January 2020, only about 26% of internet users speak English, so, where does that […]
6 Steps For Website Localization To Master The Global Marketplace
Global success requires speaking your customer’s language and understanding their culture. This guide outlines six essential steps—from market research to multimedia adaptation—to transform your website into a localized powerhouse. As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, […]
Digital Marketing Trends for 2021
Aykut Aslantas, Marketing Director of Tarjama shares his foresights about 2021 in such a challenging digital world and gives us essential, applicable advice on how to succeed in the new world order after the global pandemic conditions At the beginning of every year, there is always great attention to digital marketing trends and marketing innovations. […]
The Content Creator’s Toolkit: Formats, Strategy, and Success
Content creation is vital for digital growth. This guide uncovers the essentials of content marketing, exploring formats from blogs to webinars, and outlining strategies for developing high-performing, consistent, and relevant content. Long gone are the days of skimming through hardcopy books’ and magazines’ glossaries in search for information. Thanks to the internet and its search […]
Website Localization Questions Answered: The Ultimate Guide
Website localization is crucial for global success, going beyond translation to adapt language, culture, design, legal factors, and payment options. It drives revenue and builds international brand credibility. With a very few exceptions, any internet content is accessible no matter where in the world you are. But that doesn’t mean that everyone around the world […]
Transcription Services: Hidden Insights into a Multibillion Dollar Industry
A transcription service converts spoken words into valuable written text. This comprehensive piece, Hidden Insights into a Multibillion Dollar Industry, explores how fields like medicine and media rely on this essential documentation process. Often in movies we see a woman typing really fast at the proceedings of a court hearing or a criminal trial. For […]