Why Localization is More Important Than Ever in E-Commerce
In today’s world, every company selling online should follow a successful e-commerce localization strategy to build brand awareness and expand globally. These practices have many advantages, and the benefits of localization are game-changing. Quality e-commerce translation of your content combined with accurate localization creates an outstanding online presence and helps you enter new localized online […]
How to Localize Your Product for A New Market
Product localization should be a priority if you want to expand to international markets and reach out to new customers. Focusing only on a single area while forming a marketing strategy means you lose your business’s great potential of growing. Whether you manage a start-up or a well-known company, you know how much effort […]
6 Steps For Website Localization To Compete In A Global Marketplace
As the world becomes one big village via the internet, the target audience for any company that wants to grow should always be global. With digitalization, every consumer in all parts of the world, their culture and habits are one click away for businesses. When going through a digital transformation or laying the base of […]
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The Importance of Terminology Management for Your Company and Customers
If you want to market our products or services in today’s global market, then you know how important it is to accurately translate your content for your international audience. When dealing with content in more than one language, translation can become difficult especially if your original texts contain jargon and industry- or company-specific terms. Here’s […]
An Essential Guide to Localizing eLearning for Your Global Students
The students have spoken: there is nothing better than learning in one’s native language! Although English is a widely-recognized, predominant language in the field of online education, many students across the globe prefer to learn in their native language. If you’re determined to expand the reach of your educational content beyond local borders, it’s important […]
Transcreation Vs. Translation – How To Pick The Right Approach For Your Content
How do you decide whether you need transcreation instead of translation? Both transcreation and translation are two opposite sides of the same coin, both having a unified strategy to make content accessible in a language other than the one in which it was first created. Let’s first start with the differences between the two language […]
Machine Translation: What is it and How Does it Work?
Gone are the days when translating one language to another required the use of a bilingual dictionary. Nowadays, when you come across words that are in a foreign language, you log on to an online translation platform and get the results instantly. This is basically what machine translation is; an automated process of rendering one […]
All You Need to Know about Cloud-Based Translation Management Systems
Cloud-based translation management systems are a new frontier of innovation among brands seeking to localize their content. The systems incorporate powerful technologies like translation memory and machine translation to increase the speed and quality of translation services and enable companies to appeal to international consumers with unprecedented efficiency and precision. With translation management systems (TMS’s), […]
The Importance of Investing in Translation Memory
Before we dive into the technicalities of translation memory, let’s first discuss why this is an important tool that your business needs to invest in. Whilst not all company objectives are the same, popular amongst most is finding viable strategies to earn revenues, build on growth, make plans for expansion and most importantly, generate profits. […]