An Essential Guide to Localizing eLearning for Your Global Students
The students have spoken: there is nothing better than learning in one’s native language! Although English is a widely-recognized, predominant language in the field of online education, many students across the globe prefer to learn in their native language. If you’re determined to expand the reach of your educational content beyond local borders, it’s important […]
Transcreation Vs. Translation – How To Pick The Right Approach For Your Content
How do you decide whether you need transcreation instead of translation? Both transcreation and translation are two opposite sides of the same coin, both having a unified strategy to make content accessible in a language other than the one in which it was first created. Let’s first start with the differences between the two language […]
Machine Translation: What is it and How Does it Work?
Gone are the days when translating one language to another required the use of a bilingual dictionary. Nowadays, when you come across words that are in a foreign language, you log on to an online translation platform and get the results instantly. This is basically what machine translation is; an automated process of rendering one […]
All You Need to Know about Cloud-Based Translation Management Systems
Cloud-based translation management systems are a new frontier of innovation among brands seeking to localize their content. The systems incorporate powerful technologies like translation memory and machine translation to increase the speed and quality of translation services and enable companies to appeal to international consumers with unprecedented efficiency and precision. With translation management systems (TMS’s), […]
The Importance of Investing in Translation Memory
Before we dive into the technicalities of translation memory, let’s first discuss why this is an important tool that your business needs to invest in. Whilst not all company objectives are the same, popular amongst most is finding viable strategies to earn revenues, build on growth, make plans for expansion and most importantly, generate profits. […]
5 Brands with Outstanding Localization Strategies
Though the international success of companies like Coca Cola and Visa made globalization a force to be reckoned with, the spread of digital communication systems rendered it invincible. As other companies such as Nintendo and Netflix embark on daring expansion missions abroad, they are urged to think globally while maintaining local relevance. Localization recognizes that […]
10 Steps to Implement Website Localization from Scratch
Companies spend a lot of time creating and publishing content on their sites to maximize profitability and facilitate website localization. Google’s SEO approaches can be tedious to implement, which is why it is frustrating when your content marketing strategies have low sales potentials—especially if you are exploring new markets. The first question to ask yourself […]
All You Need to Know About App Localization
App localization is the adaptation of a software application to consumers that speak foreign languages or have distinct cultures and values. With eyes set on globalization, companies work for their products to appeal to international consumers. For instance, when Airbnb adapted its app to the needs of Chinese travelers by allowing them to log in […]
The Invaluable Role of Medical Translation and Interpretation Services
Since the declaration of Human Rights in 1948, the right of patients to receiving treatment has been a matter of investigation and discussion. While poor healthcare infrastructures and the scarcity of medical supplies are often the reason patients are deprived of the necessary healthcare they need, language barriers can also be as fatal for a […]
A Day in the Shoes of Translation Service Providers
Behind countless published works in a library, documents at an international office, films at an editing studio, and other pieces of work across many industries is the silent force of translation. Translators lurk in the backstage of almost every sector, facilitating the use of products and services, providing educational material for knowledge seekers worldwide, or […]