Challenge:
OSN, a major entertainment provider in the MENA region, needed to localize a vast amount of content to maintain its competitive position and engage its Arabic-speaking audience. With over 500,000 minutes of content to be localized, the challenge was to ensure that the translations were culturally relevant, accurate, and delivered under tight deadlines to meet the demand for timely, high-quality entertainment.
Solution:
Tarjama& deployed a team of expert linguists and utilized advanced localization technology to handle the complex requirements of OSN’s content. By combining human expertise with technology-driven workflows, Tarjama& delivered high-quality subtitles and dubbing, ensuring that the localized content resonated with Arabic-speaking viewers. This agile approach allowed us to maintain the integrity of the original content while adapting it to regional preferences.
Impact in Numbers:
- 500,000+ Minutes of Content Localized: Ensuring culturally accurate, high-quality translations for Arabic-speaking audiences.
- 100+ Expert Linguists Deployed: A dedicated team of professionals delivering seamless localization services.
- 10+ Languages Supported: Expanding OSN’s regional coverage and accessibility across the MENA region.
- 30% Increase in Viewership: OSN saw a marked increase in viewership due to culturally adapted content that resonated with its audience.
Customer Experience:
“Tarjama&’s expertise in localizing our content was pivotal in helping us connect with our Arabic-speaking audience. Their attention to cultural nuances and rapid turnaround times allowed us to engage viewers on a deeper level, ensuring that our content resonated across the region.”
— [Client Name], [Title], OSN
Proven ROI:
By localizing over 500,000 minutes of content, Tarjama& helped OSN maintain its competitive edge in the MENA region. The culturally adapted subtitles led to a significant increase in viewership as Arabic-speaking audiences were able to connect more deeply with the content. This improvement in localization not only boosted audience engagement but also enhanced customer retention, ensuring that OSN’s subscribers remained loyal. Additionally, the personalized viewing experience attracted new viewers, further strengthening OSN’s position as a leading entertainment platform in the region.
