Challenge
Noon, a leading e-commerce platform in the Middle East, needed to scale its product offerings while maintaining a seamless Arabic shopping experience. The platform struggled with delays in localizing vast amounts of content into Arabic, affecting its speed-to-market.
Solution
Tarjama& addressed these challenges with a dedicated team of over 100 linguists and an optimized Translation Management System (TMS). This approach streamlined the translation process, allowing Noon to accelerate content delivery while maintaining high-quality standards. Tarjama’s scalable, 24/7 availability enabled Noon to handle fluctuations in demand efficiently.
Impact in Numbers
- 9M+ Words Translated: Consistent, high-quality Arabic content delivered for Noon’s platform.
- 45% Cost Savings: Noon achieved a significant reduction in translation costs due to Tarjama’s optimized workflows.
- 100+ Linguists: A skilled team supporting Noon’s rapid content expansion.
- 24/7 Availability: Ensured continuous updates and minimized delays.
Customer Experience
Noon provided its Arabic-speaking customers with a more seamless and consistent shopping experience. Regular workshops and training ensured that Tarjama’s linguists met Noon’s quality standards, resulting in high customer satisfaction.
Proven ROI
Noon tripled its translation capacity within a year, expanding successfully across the MENA region. Tarjama continues to support Noon’s international expansion with agile and cost-effective translation solutions.
