Audience Mapping & Research
Stakeholder mapping, audience segmentation, perception research, and competitive narrative analysis to ground the strategy in real evidence rather than assumed positioning.
COMMUNICATION SOLUTIONS · STRATEGY
Communication strategywith a paper trail.
Detailed communication strategies — key messages, content themes, formats, channels, and the governance to keep multi-audience comms coherent over time.
Overview
Communication without strategy is noise.
Most organizations produce communication output — press releases, social posts, executive talks, customer emails, internal memos — without a strategy that holds it together. The result is contradiction, confusion, and squandered brand equity. Tarjama's communication strategy practice produces detailed strategy documents that define key messages, content themes, format mixes, channel priorities, audience mapping, and the governance workflows that keep multi-audience communications coherent over time. Our strategies are operating documents — used daily by comms teams to make decisions — not pitch decks that sit in a drive folder.
What's Included
Strategy as an operating document.
Key Messaging Framework
Core narrative, key messages, proof points, and message hierarchies — built so the same strategic intent expresses correctly across CEO speeches, social posts, and customer emails.
Content Themes & Pillars
Content pillar definition, theme calendars, format mix recommendations, and the editorial governance to keep content programs aligned with strategic priorities.
Channel & Platform Strategy
Owned, earned, and paid channel mix recommendations — including platform-specific guidance for the Snapchat, TikTok, X, and LinkedIn realities of MENA audiences.
Spokesperson & Voice Guidelines
Spokesperson role definition, talking-points development, and voice/tone guidelines that ensure consistent communication from every individual representing the brand.
Governance & Crisis Frameworks
Approval workflows, escalation procedures, crisis-response playbooks, and the governance documentation that turns strategy into operational reality.
Proof
Trusted where it can't go wrong.
Government
Ministry of Culture G20: 150+ linguists for cultural diplomacy
Saudi Arabia's Ministry of Culture deployed 150+ expert linguists and the FastScribe real-time transcription tool for sensitive high-level cultural-diplomacy sessions in 10+ languages.
150+linguists
10+languages
Livetranscription
FAQ
Questions, answered.
A working operating document — typically 40-80 pages — covering: audience research findings, stakeholder map, core narrative, key messaging framework, content pillars and themes, channel strategy, spokesperson guidelines, governance workflows, success metrics, and a 12-month implementation roadmap. It's structured to be read, used, and updated by your team.
Standard engagements run 8-12 weeks: 2 weeks discovery and research, 3 weeks analysis and synthesis, 3 weeks drafting and review, 2 weeks finalization and rollout. For larger organizations or more complex audience landscapes, engagements can extend to 16+ weeks.
Yes. We develop both ongoing communication strategy (12-month operating documents) and moment-specific strategy (product launches, leadership transitions, IPOs, crisis recovery, market entries). The deliverables differ accordingly — moment-specific strategies are tighter, more tactical, and focused on the specific narrative arc.
Yes. Internal communications — employee, leadership, and cross-functional — is often where external communication strategy succeeds or fails. Our strategies typically address both external and internal audiences with consistent core narrative and appropriate channel/format differentiation.
Two practical mechanisms: (1) the strategy is built collaboratively with the team who will execute it — they have ownership rather than receiving a fait accompli; (2) we run a rollout phase with team training, governance documentation, and 30/60/90-day review checkpoints. For most clients we stay engaged in a lighter-touch advisory role beyond delivery.
Ready to start?
Build a strategy your team will actually use.
Tell us about your organization, your audiences, and the communication challenge you're trying to solve. We'll come back with a scoped engagement and a delivery plan.