SEO (Arabic & Multilingual)
Technical SEO, on-page optimization, link building, and content strategy with deep Arabic-search expertise — handling MSA, dialect, and transliteration keyword landscapes properly.
DIGITAL SOLUTIONS · SEO & MARKETING
SEO and digital marketingtuned for MENA.
Multilingual SEO, content marketing, social media management, and paid acquisition built around how MENA audiences actually search, share, and buy.
Overview
MENA buyers don't search like everyone else.
Generic SEO and digital marketing playbooks underperform in MENA because the search behaviors, platform mix, and cultural expectations don't match. Arabic search has its own keyword landscape (transliteration vs Arabic script, MSA vs dialect), social media usage skews heavily toward Snapchat and TikTok in the Gulf, and trust signals look different from what Western playbooks assume. Tarjama's digital marketing practice builds and runs SEO, content, social, and paid acquisition programs built around how MENA audiences actually behave — and against benchmarks that hold up in the region.
What's Included
Full-funnel digital marketing.
Content Marketing
Editorial planning, content production (articles, video, infographics, podcasts), and distribution strategy that builds organic reach and brand authority over time.
Social Media Management
Strategy, content production, community management, and reporting across the platform mix MENA audiences actually use — including Snapchat, TikTok, and X dominance in the Gulf.
Paid Media & Advertising
Google, Meta, TikTok, Snapchat, and X paid acquisition campaigns with proper attribution, A/B testing, and ROAS reporting against the metrics your finance team actually cares about.
Analytics & Attribution
GA4, GTM, server-side tracking, and custom attribution models that show which channels are actually driving revenue — not just clicks.
Influencer & Creator Marketing
MENA-region influencer strategy, talent sourcing, brief development, content rights, and performance reporting — with our vetted creator network across the GCC and Levant.
Proof
Trusted where it can't go wrong.
E-commerce
Noon: 45% cost reduction with 3× capacity uplift on Arabic localization
Noon, a leading MENA e-commerce platform, needed Arabic localization across a vast and constantly-changing product catalog. Tarjama deployed 100+ linguists and an optimized TMS to triple throughput while cutting cost.
45%cost reduction
3×capacity uplift
100+linguists
FAQ
Questions, answered.
Arabic SEO has to account for keyword variation across Modern Standard Arabic, regional dialects, and Latinized transliterations (e.g. 'shisha' vs 'شيشة' vs 'سيجار شيشة'). You also need RTL-aware schema, Arabic-typography-friendly content rendering, and an understanding that Google's Arabic NLP is years behind its English NLP — which changes how you structure content for rankings.
It depends entirely on audience and product. In the GCC, Snapchat and TikTok consistently outperform Meta for younger consumer audiences. Google remains dominant for high-intent search. LinkedIn works well for B2B targeting Saudi and UAE professionals. We benchmark across platforms during the first 60 days and reallocate based on actual performance.
Honest answer: three to nine months for sustained organic growth, depending on domain authority, competition, and content velocity. Technical SEO fixes can show impact in weeks, but content-driven organic growth is a compounding game. We're transparent about this from the start and recommend paid acquisition for short-term needs.
Yes. Our social media managers are native Arabic speakers across major dialects, and they understand both content production and community management norms. Tone, humor, and cultural references that work in Riyadh don't always work in Cairo — we staff accordingly.
Yes. We've run digital marketing programs for major MENA e-commerce platforms covering catalog SEO, product feed optimization, paid shopping campaigns, retention email/SMS/WhatsApp marketing, and marketplace seller acquisition — including the kind of work that turned Noon's localization throughput into a 3× capacity uplift.
Ready to start?
Want a marketing program that actually performs?
Tell us about your product, market, and current performance. We'll come back with an audit, an opportunity map, and a phased program built around your actual budget.