Media Relations & Press
Strategic media outreach to MENA business press, trade publications, broadcast media, and international outlets — including embargo coordination, exclusives, and crisis-response media work.
COMMUNICATION SOLUTIONS · PR & SOCIAL
PR and social mediathat build trust.
Media outreach, social media campaigns, and stakeholder communication — across the platform mix and media landscape MENA audiences actually inhabit.
Overview
Trust takes years to build, and one statement to lose.
Public relations and social media are how a brand's trust is built and where it's most easily lost. Tarjama's PR and social practice combines traditional media relations (Arabic and English press, MENA outlets, trade and business media) with the social channel mix MENA audiences actually use — including the Snapchat and TikTok dominance in the Gulf that generic agencies miss. We staff with native-Arabic strategists and community managers who understand both the cultural nuances and the regulatory environment, and we run campaigns with measurement frameworks rigorous enough to defend to a CMO.
What's Included
PR and social, integrated by design.
Social Media Management
Content production, scheduling, community management, and reporting across the platform mix MENA audiences actually use — Snapchat, TikTok, X, Instagram, LinkedIn, and WhatsApp Business.
Influencer & Creator Programs
MENA-region influencer strategy, talent sourcing, brief development, content rights negotiation, and performance reporting with our vetted creator network across the GCC and Levant.
Crisis Communication
24/7 crisis communication readiness — stakeholder mapping, response playbooks, statement drafting, media handling, and recovery-phase narrative work for high-stakes situations.
Stakeholder Communication
Investor relations communications, employee communications, government affairs messaging, and customer communications — coordinated across audiences with consistent narrative.
Measurement & Reporting
Share-of-voice tracking, sentiment analysis, message-pull-through measurement, and ROI reporting against the metrics executive sponsors care about.
Proof
Trusted where it can't go wrong.
Events
Expo Doha 2023: interpretation in 13 languages and 850,000+ words
One of the region's largest expo programs required live interpretation in 13 languages alongside 850,000+ words of multilingual content — coordinated across months of events without a single broken session.
850K+words
13languages
100+event days
FAQ
Questions, answered.
The media landscape is more relationship-driven and less query-letter-driven; embargoes work differently; coverage in print and broadcast still carries more weight than in Western markets; and there are cultural and regulatory considerations (religious sensitivities, government relationships, lèse-majesté in some jurisdictions) that require native judgment. Generic Western agency playbooks often misfire.
All major platforms with native expertise: Snapchat (Gulf-dominant for under-35), TikTok (rising rapidly across MENA), X (high-influence for thought leadership and journalism), Instagram (lifestyle and visual brands), LinkedIn (B2B and recruiting), Facebook (still relevant for older Gulf demographics), WhatsApp Business (customer service and direct marketing), and YouTube.
Yes. Our community managers are native Arabic speakers across the major dialects (Egyptian, Khaleeji, Levantine, Maghrebi) — community management tone needs to match the audience's dialect and cultural context, not just the formal MSA most translations default to.
Yes. We run crisis-comms retainers for several MENA enterprises and government bodies — including 24/7 on-call response, rapid statement production, media-handling, and post-crisis narrative reconstruction. Crisis work requires established relationships with the regional press, which is why most clients have us on retainer rather than calling in emergencies.
PR: share-of-voice vs competitors, message pull-through (did our key messages appear in coverage), sentiment trending, and tier-of-publication weighting. Social: reach, engagement, audience growth, and importantly — attribution to business outcomes via UTM tracking and lift-modeling for high-spend campaigns. We don't report vanity metrics in isolation.
Ready to start?
Build trust where your audience lives.
Tell us about your brand and where you need to show up. We'll come back with a PR and social plan, a measurement framework, and the team who'll run it.