Pre-Event Strategy
Communication strategy, key messaging, stakeholder mapping, media outreach plans, embargo coordination, and pre-event editorial production to build attention before the day.
COMMUNICATION SOLUTIONS · EVENTS
Event coverage,start to finish.
Pre-event strategy, live event coverage, and post-event reporting — full-cycle communications for summits, launches, ministerial events, and major conferences.
Overview
An event is a communication moment.
A major event — a summit, a launch, a ministerial announcement, a flagship conference — is a concentrated communication moment with millions of stakeholder eyes on a single day. Tarjama's event communications practice covers the full cycle: pre-event strategy (media outreach plans, key messaging, stakeholder mapping), live event coverage (real-time content, multimedia, social, press handling), and post-event reporting (press releases, follow-up articles, video recap, briefing documents). We've delivered for G20 Riyadh, Expo Doha 2023, Investopia, and dozens of MENA ministerial and Fortune 500 events.
What's Included
Coverage across the whole event arc.
Live Event Coverage
Real-time on-the-ground coverage — text reporting, photography, social content, broadcast coordination — published as the event unfolds across owned and earned channels.
Multimedia Production
On-site video production, live streaming, photography, and post-day video recap production — captured by an on-site team coordinated with your event leadership.
Post-Event Reporting
Press releases, follow-up articles, briefing documents, executive recap reports, and the editorial content that extends the event's narrative beyond the day itself.
Media Handling & Press Ops
On-site press operations — accreditation handling, briefing room coordination, journalist hosting, embargo enforcement, and interview scheduling for principals and spokespeople.
Coverage Measurement
Real-time coverage monitoring, sentiment analysis, message pull-through tracking, and post-event reporting on share-of-voice against any competing announcements that day.
Proof
Trusted where it can't go wrong.
Events
Expo Doha 2023: interpretation in 13 languages and 850,000+ words
One of the region's largest expo programs required live interpretation in 13 languages alongside 850,000+ words of multilingual content — coordinated across months of events without a single broken session.
850K+words
13languages
100+event days
FAQ
Questions, answered.
Government summits, ministerial announcements, expos and conferences, corporate launches, AGMs and investor days, sports and cultural events, and high-stakes press conferences. Our largest engagements span multi-day programs with hundreds of sessions; our smallest are single-day launches.
Yes. Most of our event work runs in parallel Arabic and English (and often additional languages for international events). Our on-site teams are bilingual, our writers are native speakers of the publish language, and our editorial workflow produces parallel coverage in real time — not translated after the fact.
Yes. We often work as the event-specific specialist team supplementing in-house comms or general-retainer PR agencies — handling the event-specific production while existing teams continue the relationship-based media work. We define the handoff in the engagement scope.
Eight to twelve weeks before the event: strategy and planning. Four to two weeks before: pre-event content production, media outreach, stakeholder briefings. Event days: full on-site team. Two weeks post-event: recap content, reporting, and final share-of-voice analysis. Engagement size ranges from a six-person team for one-day events to 30+ for multi-week programs like Expo Doha.
Pre-defined success metrics typically include: pre-event awareness lift, day-of share-of-voice vs any competing announcements, key-message pull-through in coverage (did our intended narrative actually appear), sentiment trending, and stakeholder reach. We define these in the strategy phase and report against them in the post-event review.
Ready to start?
Make your event the story of the day.
Tell us about the event — date, scale, audience, communication goals. We'll come back with a coverage plan, the team to staff it, and a realistic budget.