Product Catalog Localization
Localization of product titles, descriptions, attributes, and SEO metadata at catalog scale — including SKU-level QA and merchandising-team review before each batch goes live.
DIGITAL SOLUTIONS · E-COMMERCE & ANALYTICS
E-commerce localizedand analytics that prove it.
Multilingual e-commerce localization plus analytics infrastructure that ties product detail page changes to revenue — proven with major MENA marketplaces.
Overview
E-commerce in MENA is won at the catalog level.
MENA e-commerce is competitive at every layer — but most of the actual margin comes from the product catalog itself. Arabic product descriptions that convert, accurate categorization, marketplace-specific feed optimization, and the analytics infrastructure that proves which catalog changes drove which revenue — these compound faster than ad spend. Tarjama runs the catalog-localization and e-commerce-analytics layer for major MENA platforms, including the work that turned Noon's localization throughput into a 45% cost reduction and 3× capacity uplift.
What's Included
Catalog ops to revenue attribution.
Marketplace Optimization
Amazon, Noon, Carrefour, Talabat, and regional marketplace listing optimization — keyword research, A+ content, image localization, and review-management.
Product Feed Management
Google Shopping, Meta Catalog, TikTok Shop, and marketplace feed configuration and ongoing optimization — proper attribute mapping, deduplication, and feed quality monitoring.
Analytics Infrastructure
GA4, server-side GTM, BigQuery integration, and custom data warehouses for e-commerce — set up correctly the first time, with audit-grade event tracking.
Attribution & ROI Models
Multi-touch attribution, marketing mix modeling, and incrementality testing so you can defend marketing spend to finance with actual evidence.
Conversion Rate Optimization
Hypothesis-driven CRO across product detail pages, cart, and checkout — statistical experimentation with proper significance testing, not opinion-driven A/B tests.
Proof
Trusted where it can't go wrong.
E-commerce
Noon: 45% cost reduction with 3× capacity uplift on Arabic localization
Noon, a leading MENA e-commerce platform, needed Arabic localization across a vast and constantly-changing product catalog. Tarjama deployed 100+ linguists and an optimized TMS to triple throughput while cutting cost.
45%cost reduction
3×capacity uplift
100+linguists
FAQ
Questions, answered.
Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), BigCommerce, WooCommerce, Spree, and custom-built platforms. For marketplaces: Amazon, Noon, Carrefour, Talabat, and major regional players. We integrate with your existing platform rather than recommending a re-platform.
For large catalogs (100K+ SKUs) we run a parallel-team workflow inside Cleverso TMS with shared translation memory, glossary, and category-specific style guides. New SKUs inherit terminology from prior batches, and QA happens in-platform before publishing — typically delivering 10K+ SKUs per week per language with consistency that holds.
Foundation: GA4 with proper enhanced e-commerce events, server-side GTM for first-party data resilience, and a BigQuery or Snowflake warehouse for analysis beyond GA4's sampling limits. From there, attribution modeling and CRO testing depend on your specific business questions.
Yes. We manage seller accounts across Amazon, Noon, and regional marketplaces — listing optimization, inventory feed, customer-service response, review management, and policy compliance — for brands selling through marketplaces as a primary or supplementary channel.
Yes. Cross-border (typically MENA brands selling into GCC, Levant, North Africa) requires localized catalogs, region-specific tax/duty handling, local payment methods (Mada, Tabby, Tamara, Cash on Delivery), and region-appropriate marketing. We've done this work for several mid-market and enterprise brands.
Ready to start?
Want catalog ops that move revenue?
Tell us about your catalog, your markets, and the metric you're trying to move. We'll come back with a phased plan and a credible projection.