Market & Audience Research
Qualitative and quantitative research — surveys, interviews, focus groups, behavioral analytics — to understand who your audience actually is and what they actually need.
DIGITAL SOLUTIONS · STRATEGY
Digital strategy builton real evidence.
Market research, audience analysis, and competitor benchmarking distilled into a digital strategy with KPIs you can actually be held to.
Overview
A strategy is only as good as its evidence.
A digital strategy without data is just a slide deck. Tarjama's strategy practice builds digital roadmaps grounded in original market research, audience segmentation, competitor benchmarking, and a clear-eyed audit of what's currently working and what isn't. Every engagement produces a phased plan with KPIs that map back to your business goals — not vanity metrics — plus the technology, content, and channel mix to hit them. We work alongside MENA enterprises and government bodies that need their digital strategy to survive contact with the actual market.
What's Included
Strategy that turns into execution.
Competitive Benchmarking
Direct and indirect competitor analysis across channels, positioning, messaging, technology stack, and customer experience — surfacing where you can credibly differentiate.
Roadmap & KPI Definition
A phased digital roadmap with clear ownership, dependencies, and measurable KPIs — built so progress is visible to executive sponsors month over month.
Channel & Content Strategy
Owned, earned, and paid channel mix recommendations with content pillars, calendars, and the editorial governance to keep them on track.
Technology Stack Selection
Vendor-neutral recommendations on CMS, CRM, marketing automation, analytics, and AI tooling — based on what your team will actually use, not what the brochure promises.
Performance Frameworks
Reporting frameworks, attribution models, and dashboards that tie digital activity to revenue, retention, and the metrics the business actually cares about.
Proof
Trusted where it can't go wrong.
E-commerce
Noon: 45% cost reduction with 3× capacity uplift on Arabic localization
Noon, a leading MENA e-commerce platform, needed Arabic localization across a vast and constantly-changing product catalog. Tarjama deployed 100+ linguists and an optimized TMS to triple throughput while cutting cost.
45%cost reduction
3×capacity uplift
100+linguists
FAQ
Questions, answered.
A typical engagement runs four to twelve weeks across four phases: discovery and research, analysis and benchmarking, strategy synthesis, and roadmap delivery. You get weekly working sessions plus a final executive presentation with a written strategy document and an actionable 12-month roadmap.
We start with original research, not borrowed assumptions. Every recommendation is tied to evidence from your market, your competitors, and your audience — and to KPIs the executive sponsors are willing to be measured on. Our deliverables are operating documents, not pitch decks.
Yes. MENA is our home market. We understand the regulatory environment, the platform usage patterns (WhatsApp Business, TikTok, Snapchat dominance in the Gulf), the cultural nuances across markets, and the procurement realities of working with regional governments and conglomerates.
If you want us to — yes. We have full digital execution capabilities across web/app development, SEO, paid media, content, and analytics. We're also happy to hand the strategy off to your existing internal or agency team; the deliverable is built to be executable by anyone competent.
KPIs are defined collaboratively in the strategy phase based on your business goals — typically a mix of customer-acquisition cost, conversion rate, retention, content engagement, and revenue-attributed metrics. We build the measurement framework into the strategy from day one.
Ready to start?
Get a strategy that survives the market.
Tell us about your business and where you are in your digital journey. We'll come back with a scoped engagement, timeline, and a credible first deliverable.